A spreadsheet template can be a useful digital product when it removes a repeated decision or calculation. The opportunity is not in making a colourful file; it is in making a confusing task easier to complete.
Find a recurring job
Look for work people repeat every week or month: cash-flow planning, content scheduling, stock tracking, project estimation, client onboarding, or household budgeting. Speak to potential users before building. Ask what they currently do, where mistakes happen, and what they wish the process could do.
Design for the first five minutes
A buyer should understand what the template is for, what to enter, and what the outputs mean without a long explanation. Include a short “start here” sheet, example data, clear labels, and notes beside any non-obv

